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ame: cao yuanyuan
professional title: lecturer
research area: e-commerce
user experience
human-computer interaction
user acceptance/ continuance behavior
internet information service
biography
cao yuan yuan is a lecturer at school of management, hangzhou dianzi university. she was awarded her phd in management from tongji university, china. she is a visiting scholar of national university of singapore. her research extends into information management, user experience and e-commerce. human-computer interaction, user acceptance/ continuance behavior, internet information service.
research projects
[1] 2017/06-2020/12 research on the evaluation of senior social network information service and experience optimization(17ctq027), national fund for philosophy and social sciences, project leader.
[2] 2017/01-2018/01 research on dynamic evolution mechani** of mooc users' continuous learning behavior from the perspective of experience(2017scg004), zhejiang education science planning project, project lead.
[3] 2016/01-2018/12 research on the formation mechani** of consumers' continuous patronage intention in the social business environment-based on the perspective of emotional attachment (lq16g020007), natural science foundation of zhejiang province, project leader.
[4] 2016/01-2017/12 research on the driving relationship between continuous using behavior and socialized e-commerce platform user experience (zd03-201602), key research base of zhejiang university humanities and social sciences, project leader.
[5] 2016/06-2017/06 research on the dynamic evolution law of the continuous use behavior of college students in network teaching platform-taking hangzhou university of electronic science and technology as an example(yb201609), higher education research project of hangzhou dianzi university, project leader.
[6] 2014/10-2017/10 research on driving relationship between b2c e-commerce overall user experience and customer patronage intention based on sor model (14xxhjd03yb), zhejiang research center for informatization and economic social development, project leader.
[7] 2014/03-2015/03 research on the driving relationship between b2c mobile e-commerce overall user experience and customer loyalty(zd04-2014zb3), key research base of zhejiang university humanities and social sciences, project leader.
publications
[1] cao yuanyuan. research on the driving relationship between overall user experience and customer loyalty in b2c e-commerce[m]. zhejiang university press, 2018.10.
[2] cao yuanyuan. research on brand virtual community user’s continued participation behavior based on -emotional attachment perspective[j]. productivity research, 2018(1): 125-129.
[3] cao yuanyuan. study on the impact of mooc platform experience factors on continuous learning behavior [j]. education, 2017(3): 163-164.
[4] cao yuanyuan. research on the influencing factors of b2c mobile e-commerce customer patroni** intention from the perspective of overall experience[j]. productivity research, 2017(2): 57-62.
[5] cao yuanyuan, li junjun. a study on relationship between e-commerce overall ue and their patronage intention[j]. journal of hangzhou dianzi university (social sciences), 2017,13(3): 22-27.
[6] cao yuanyuan, li junjun, qin xinghong. research on sns user’s continued usage in postadoption phase-integration model of emotional attachment and ecm-isc[j]. journal of modern information, 2016(10): 81-88.
[7] cao yuanyuan, zhang jiantong, pan yonggang. e-commerce customer experience evaluation index system based on information precipitation and factor analysis[j]. statistics and decision, 2013(9):73-75.
[8] cao yuanyuan, zhang jiantong. e-commerce customer experience evaluation research base on factor analysis and synthetic fuzzy method[j]. shanghai management science, 2012(6):26-31.
[9] cao yuanyuan, zhang jiantong, pan yonggang. study on the e-commerce total customer experience evaluation based on factor analysis and synthetic fuzzy evaluation[j]. acmsa2012.
[10] cao yuanyuan.value analysis of electronic games as curriculum resources and the construction of new curriculum [j]. science and education guide, 2009(3):181.
[11] cao yuanyuan.the application of competency model in higher vocational colleges human resources management [j]. science and education wenhui, 2009(1):177.
[12] li junjun, cao yuanyuan. a study on mechani** of user experience on website adoption behavior [j]. journal of hangzhou dianzi university(social sciences), 2016(1):18-23.
[13] li junjun, cao yuanyuan. empirical study on the public adoption of e-government portal website based on user experience[j]. journal of modern information, 2015,35(12):25-30.
[14] jiantong zhang, yuanyuan cao. service quality delivery through e-commerce: a critical analysis of representative model[j]. advances in information sciences and service sciences,2012,4(13):227-234. (ei accession number: 20123815452715)
[15] jiantong zhang, yuanyuan cao. swot analysis on university students' evaluation of teaching and countermeasures study [j]. education research and teaching reform proceedings, 2011:314-319.
courses
* web application development technology
* electronic commerce
* principle of crm system
* customer relationship management