name: xingjun ru
professional title: lecturer
research area: green consumption behavior
low carbon economy
biography
xingjun ru, ph.d., lecturer, mainly engaged in scientific research in the field of green consumption behavior and low carbon economy. xingjun ru presided a number of projects such as national social science foundation, published a series of research results in international and domestic academic journals such as resources, conservation & recycling, journal of cleaner production, human and ecological risk asses**ent. she has won many honors, such as the hangzhou dianzi university excellent faculty and hangzhou dianzi university excellent graduate design instructor.
research projects
[1]national social science foundation of china, study on the formation mechani** and guidance strategy of pm2.5 emission reduction behavior of urban residents in china, 2017-2019
[2]zhejiang philosophy and social science planning project (key project), regional carbon emission measurement and evolution mechani** from the perspective of consumption behavior: a case study of zhejiang province , 2017-2019
[3]natural science foundation of zhejiang province, study on the formation mechani** and guidance strategy of pm2.5 emission reduction behavior of urban residents in zhejiang province, 2017-2019
publications
[1]ru, xingjun, shanyong wang, and shuai yan. (2018). exploring the effects of normative factors and perceived behavioral control on individual’s energy-saving intention: an empirical study in eastern china. resources, conservation and recycling, 134, 91-99.
[2]ru, x., wang, s., chen, q., & yan, s. (2018). exploring the interaction effects of norms and attitudes on green travel intention: an empirical study in eastern china. journal of cleaner production, 197, 1317-1327.
[3]wang, s., wang, j., ru, x.*, & li, j. (2019). public **og knowledge, risk perception, and intention to reduce car use: evidence from china. human and ecological risk asses**ent: an international journal, 25(7),1745-1759.
[4]ru, x., qin, h., & wang, s. (2019). young people’s behaviour intentions towards reducing pm2.5 in china: extending the theory of planned behaviour. resources, conservation and recycling, 141, 99-108.
[5]wang, s., wang, j., ru, x. *, li, j., & zhao, d. (2019). understanding employee’s electricity conservation behavior in workplace: do normative, emotional and habitual factors matter. journal of cleaner production,215, 1070-1077.
courses
* e-commerce technology
* introduction to e-commerce